Our founder, Meg, a dedicated wife and mother of two beautiful daughters in Perth, Western Australia, launched her lash business at 20 with boundless enthusiasm. She quickly found her true passion in mastering business challenges and creating systems that freed her from tedious backend tasks, allowing her to focus on her clients and savor the entrepreneurial journey.

Meg’s career has been a rich tapestry of skills, from project management and automation software to graphic design and corporate administration. In the beauty industry, she built thriving businesses, including a prestigious clinic on King St in Perth's CBD. As a mentor and educator, she surrounded herself with a community of inspiring businesswomen, deepening her passion for helping others.

Driven by her own experiences, Meg is on a mission to empower other women to create the same freedom she enjoys. With her insider knowledge of service-based businesses, she shares her invaluable systems with clients, lifting the burdens of business ownership and lighting the path to their success.